The 12th issue of the pictorial news magazine which was a one-time rival to Life magazine
All sorts of oddities in here - an elephant steps on a man's head, Stalin, Hitler, and Mussolini pay for babies, what Grandpa saw in the stereoscope, catching a polar bear, rope dancers, tidal waves, teaching the deaf to speak, what makes fighters punch drunk, a new treatment for freckles [which has to be seen to be believed - it appears to have been a rather gruesome procedure and was probably painful], April Fool joke becomes fashion rage (the "double-hat" for women), an extended pictorial on the rise of Gary Cooper, and much more...
About Look Magazine:
"Look [was] a magazine often quickly dismissed as an also-ran competitor of Life though it was hugely successful in circulation and possessed in my opinion a fun and distinct flavor (a bit more sensational, more entertainment-oriented) from Life. Life debuted in November of 1936, and Look started with v01n02 in February of 1937 [although planned to begin with the January 1937 issue, the actual first issue of Look to be distributed was the February 1937 issue, numbered as Volume 1, Number 2], and PIC actually beat both of them off the block with its first issue in May of 1936. All of these magazines were on an over-sized paper stock and capitalized on printing advances that made the publication of photographs much more affordable, ushering in the photo-dominated slick magazine and the end of the golden age of illustration. Look was founded by Gardner "Mike" Cowles (Executive Editor of the Des Moines Register) and his brother John and began as a thinner magazine (44 pages) subtitled "The Monthly Picture Magazine" with very little text. The captions often told the story or the text would just be a paragraph or two, and there was no advertising whatsoever. The magazine was monthly for its first five issues but quickly moved to a bi-weekly format. In January of 1937,Time published an article describing the origin of Look and its founders and gives a description of the first issue's sensational contents aimed, the article says a bit condescendingly, at a "lower, broader" audience than the fledgling Life. . . . Within weeks, demand for Look soared to over a million copies. Peak circulation was 7.75 million, and it was the second highest selling mag after Life and sold more copies than The Saturday Evening Post. In 1971 when it closed its doors, it still had a circulation of 6.5 million, not too shabby."